Author: mywali

How will the latest shift of Instagram toward a more video-focused feed affect your Instagram strategy?

This new format of the Instagram app will provide full-screen options for Instagram Reels and video clips. Although photos are still a major part of the Instagram strategy, this shift in focus came after the huge popularity of video content like Reels.

At least 20% of user time on Instagram is spent on the Reels feed which has led to a revamped video approach. Last year also Instagram Chief announced the increasing focus on the video format.

Your business can also adapt to this latest change by adding more video content on Instagram like using Reels. More opportunities for video content will allow businesses to provide a more cohesive experience about their services and business environment.

How do you plan to use this latest shift in Instagram strategy? Let us know in the comments.

Bill Gates once said that 

if your business is not on the internet you are bound of failure.

We must remember that he referred to this quote when the internet was the last technology to gather customers. 

We can gather from this fact that keeping your business updated with the latest technology is the best way to expand your business and it will in fact bring profit for it and make it more effective. 

The latest technology that is going to help businesses grow is Metaverse and NFTS. It is difficult to understand new technology and how you can incorporate it into your business. 

This is where we walk into your business we help you build a better business by using the futuristic means of the latest technology. Wali Virtual Twin helps you understand every aspect of your customers, help predict their behavior and help your business profit even more so. 

Wali Virtual business helps you in multiple ways but perhaps one of the coolest factors is that you get to create your brand image in a manner that attracts customers that are much more aware of the latest technology and since they are using it they can also afford expensive luxury products which will benefit your brand get attention from top class customers.

All the current top companies are using data analytics and engineering team and are investing in creating personalized products. These products at times are actually giving profits more than the original product themselves. 

Wali Virtual Twin can help you expand your business by ensuring that you target the correct customers, and we do it by ensuring that we cover all the touch points and we do the analyses of the data based on the personality of the customer. 

Wali Virtual Twin helps you launch the correct campaigns that will target the correct customers based upon their persona that they like in the virtual world as well. This twin since is the exact replica of the real world you can have benefits from selling your product in both virtual and real-world giving your business benefits from both sides. 

The way Wali virtual twin works is that it takes care of analyzing data entries from different dimensions,  and then predicts the actions that grow your business with the highest probability, such as content preference, preferred social media influencers, etc.

In the past, we have had a lot of successful customers through which we were able to improve their businesses. Wali Virtual Enhanced Market Trend Examiner is an effective tool and we make this claim because of our past experience in the field. 

For one of our clients, we were able to grow an 83% increase in revenue due to a 113% conversion rate increase on the website. 40% revenue growth directly correlates to a 50% increase in conversion rate due to product ads. 318% increase in revenue resulting from a 97% spend increase due to the 94% revenue growth generated from a combination of the cold audience and new customer remarketing through social media. Lastly, The Repurchase program was successfully launched and is consistently growing at 6% monthly.

These results are from one of our clients. Imagine what we have done for hundreds that trusted our vision and technology of Wali Virtual Twin. It’s time you as well expand your horizon in both the virtual and real-world and see the future of your business in a futuristic way. If you are looking for bringing your business into a new phase with new technology, we are here for you.

Zara has been in business for over 40 years in the ever-so-competitive fashion industry. The reason for their strong existence and successful business all these years is because of their ability to move with time. 

Zara as a brand has taken over some of the most successful and lucrative brands in the past just because they knew exactly when and how to make the required changes to continue their appeal to the consumer. On the other hand, customers have always preferred Zara as their offered products are high quality and up to date with the fashion trends. 

Recently, Zara collaborated with a South Korean fashion brand Ader Error to dive into a concept not many have seen in the fashion industry. Still, it is most definitely the feature of the future. The project is named AZ collection for Ader and Zara. 

The AZ Collection, created in collaboration with Ader Error, is an initiative that both brands claim reflects the potential of language to express ideas, expand into new methods of thinking, and develop new cultural identities. 

The main agenda of this unique collaboration was to combine the cultures of two completely different countries and give light to exciting new philosophies and ideas. According to their mission statements, both companies want to reinvent a new generation centered around the substance of personalities established from life experiences in the physical and the virtual world.

Why is this  Collaboration so Meaningful? 

1. International Partnership

International collaborations are the trend of the present and future. Gone are the days when everything was considered a competition. In today’s day and age, companies want the best for themselves, and it is only possible when they fulfill what the consumer wants and where the world is going. 

Like Zara, other companies want to jump right into the metaverse and collect consumer information to make their transitions smooth and successful. Companies with plans in place can start to collect customer information more effectively, and their current liberty of customer behavior will be more diverse. 

Such collaborative projects and this newfound futuristic approach are what’ll derive extraordinary profits to businesses and give them a chance to grow even more. 

2. The Launch into the Metaverse

Metaverse means a universe beyond the physical world. The use of metaverse may enable businesses to alter consumer experiences in a long-term, sustainable manner. According to a research titled “Retail Perceptions,” 71% of respondents say that they might buy more frequently from businesses that included augmented reality (AR) features.

One of the biggest reasons for this positive report is because the metaverse offers personalization. Customers have the option of customizing their avatars and participating in completely different experiences.

Currently, this revolutionary idea allows for brand distinction. Companies, B2B or B2C that are early adopters on these channels are seen as innovative and forward-thinking.

Brand loyalty is greater for firms that develop via innovative omnichannel interaction tactics. The metaverse is a mechanism for consumer loyalty as well as differentiation.

Brand communications might be more powerful because of AR’s 70% rise in consumer records/knowledge. Lessening the influence on productivity,  Morgan Stanley estimates that this new VR technology may boost brand revenue by $50 million by 2030.

Zara’s initiative with Ader Error has given motivation to other companies. More businesses will experiment with the technology, and consumers will have more effective ways of buying things at their disposal.