Author: mywali

If you haven’t already set up a social media marketing campaign for your business, you’re slightly behind the curve! Even if you have a successful website, you’re missing out on valuable prospective buyers when you don’t capitalize on the vast majority of consumers taking over every social media platform.

Whether you are a veteran of social media or a novice user just getting started, there are major pitfalls many businesses encounter that slow down their ability for profitable growth.

Check out these tips to advance your industry position through efficient social media marketing!

Appeal to Your Target Audience

Many businesses quickly forget that their valuable products are tailored to a specific demographic of people.

To ensure you’re able to connect with the consumers who need your product the most, Wali is able to analyze customer personas and match them with the exact product that will serve them best. A recent study showed a 6% monthly increase in clients repurchasing products from a business utilizing Wali technology.

Always Review The Marketing Analytics

Never underestimate the true power of statistical data provided to you directly by your social media.

Analyzing user engagement and interest in specific posts will help you understand what most consumers want to see. Through various client studies, Wali is proven to increase the conversation rate of potential buyers to new customers.

Connect With Customers Through Comments

Customers won’t interact with your business if you’re not also willing to engage with them through the comment section and product giveaways.

Through monitored analysis of customer engagement, Wali was able to help their client see an average 32% increase in the number of customers who frequently interacted with their brand!

Strategize Your Every Move

When it comes to marketing your brand, you must always start your journey with an efficient and profitable strategy.

The way you advertise your business is extremely important to attract new customers and retain the old ones. A recent client saw a 118% increase in revenue which transpired from a spending increase made by both new customers and repeated customers. They appealed to their cold audience while remarketing to their newest customers as well!

Focus On Follower Expansion

When starting your social media marketing campaign, your primary focus is to expand your business as quickly as possible.

Knowing how and when to reach interested consumers is the key to constant business expansion. For example, Wali helped a client increase their customer base from less than 200 people to over 8000 in only 6 months!

Foster Relationships With Other Businesses

If your customers don’t notice you interacting with others in your industry, they may not see you as a reputable business.

Connect with businesses that sell similar products to your own by liking and sharing their posts on your platforms as well. Tagging brands your customers will like is a great way to establish solid credibility within your field!

Link Your E-commerce Store To Social Platforms

Never make customers search for your store when they’re ready to make a purchase!

It can be very frustrating for consumers if they have to search far and wide to find where you’re selling the unique products advertised on social media. Make sure your online store is linked to numerous platforms so when they’re ready, customers can easily just click and buy!

The Bottom Line

Social media can be an amazing marketing source for your next business moves and future industry campaigns. However, it’s truly not enough just to utilize one platform for all your marketing statistics.

Take advantage of Facebook, Instagram, Twitter, Google, and any other platform that comes to mind. As your social media platform grows, so will your profits!

Start expanding your business and increasing your revenue the right way with Wali!

Tailoring your advertisements to your target audience is the key to growing your business! Customer personas are just as important during the start of your business as they are once you’ve finally gained some traction within your chosen industry.

Every strategic decision you make should be centered around the behaviors and desires of your customers. In order to reach your revenue goals, you must appeal to a large consumer base that even extends past your target audience. Keep reading to learn how focusing on customer personas can help you gain a competitive edge!

Continue reading “How to Understand Customer Personas with Wali [2021 Edition]”

Mission-driven marketing leads to conversions and can define your AI strategies. The benefits are boundless. At its core, a strategic approach built on a brand’s mission is the foundation for every action in machine learning models for modern data-driven marketing. As well, the mission-driven process creates an opportunity to build loyal customer relationships and brand awareness for your business in today’s marketplace.

When executed consistently and correctly, mission-driven marketing can be one of the strongest differentiators for a consumer who chooses to partner with your business over your competition.

Robert Passikoff, president of Brand Keys, says it best:

“If marketers don’t have a real handle on the emotional side of the purchase and engagement process, they end up with a ‘placeholder’ (business), one whose name people know but don’t know for anything in particular, and have no [brand] advantage. You might as well spend your entire marketing budget on coupons, deals, and promotions.” Entrepreneur

With an embodied mission, an understanding of your customer journey, consistent, impactful ad campaigns, and customized offers to personalize the experience on your website, your business is ready to increase conversion rates! And that is exactly how we helped our partner grow.

The challenges with AI and machine learning marketing with direct-to-consumer products

This brand has a unique selling proposition for its DTC product, but it isn’t easy to scale.

There was very little existing insight into the customer journey. And, without an understanding of their experience and who was coming to their website (their bounce rates, the pages they entered on, and the pages they exited on), it wasn’t easy to understand what was helping conversions and what was hindering conversions.

Although the brand has a solid grasp of its mission, it did not build many personalized opportunities and offered to impress its consumers with its mission-driven marketing. Therefore, the strategy itself was less impactful, and their return on investment was too low. Also, the lack of understanding of key marketing touchpoints is essential to mapping machine learning and AI support.

Overall, the business was ready to invest in ads and customization to understand its customer experience and increase conversion rates. But, they had no clue how to accomplish these goals. As a result, they felt confident that they needed to find an outsourced partner to support these needs for their business.

How We Helped Increase Conversion Rates

Our ability to leverage marketing, ads, and technology made us the perfect partner for this direct-to-consumer (DTC) mission-driven marketing brand. As a result, the company had a strong connection to a specific audience that identified with the company’s mission. We combined this passion with a scientific understanding of marketing technology to increase ROAS, create revenue, and maximize an essential investment into the business.

How We Blend Marketing and Technical Experience to Create a Marketing Plan That Works

First, our team created unique ad campaigns focused on supporting the mission and connecting with the existing audience. Then, updates and adjustments to the e-commerce website to improve the experience and tracking. Immediately with these two changes, we were able to help increase their conversions using the ads and personalized notifications to generate revenue for their business.

Through the business’ investment of $35,528 on a niche ad campaign, they generated $944,756 in revenue with a 26.59% return on ad spend (ROAS) within 3 months.

But, how exactly were we able to accomplish these unbelievable numbers?

The details — Marketing

Once we had a baseline understanding of the business, we utilized a niche direct-to-consumer ad campaign to get a real grasp on their customers and their journey to conversion. The data we were able to gather helped us understand segmentation in the campaign from the perspective of the ad spend.

By having this detailed view into segmentation, we were able to map out smarter, more realistic customer journeys and invest in the customer sets that were showing the highest return.

And, this gave us the opportunity to provide customized offers at pivotal points in the customer journey that led to faster, more accurate conversions.

The details — Product and Engineering

Understanding who your customers are and how they interact with your brand is vital in providing a unique, engaging experience on your website. But, it is not just about understanding your customers. It is essential that you do something impactful with that information, or it becomes useless!

Focusing on the customer base from the backend of the brand’s e-commerce website, we were able to identify different sets of customer personas based on their profiles and behaviors.

By creating these segmented categories, it became effortless to craft unique, personalized experiences on the website based on the user. Developing personalized reminders for customers after they abandoned their cart was one of the most successful tools in driving a higher conversion rate!

Summary

“Investing in digital over the last several years has allowed us to quickly pivot our business with Q1 digital sales reaching our highest ever quarterly level of $372 million,” — CEO of Chipotle, Brian Niccol, said in a statement. medium

In today’s marketplace, being a mission-driven marketing business can provide immeasurable benefits. But, understanding your value proposition and communicating consistently with it is not enough to drive higher conversion rates on your website.

It is essential to invest in channels that provide accurate data to understand your customer journey.

Once you grasp how customers are interacting with your brand, you can provide customized offers and personalized reminders to keep them engaged in your funnel.

Are you ready to invest in growing your mission-driven marketing business? We are here to help.

User-generated content can help any brand get more engagement, increase conversion rates, and create revenue lift. People love to consume content from other users and have an easier time trusting this type of content.

93% of users say that user-generated content helps them to make buying decisions. Also, 48% of consumers use it to discover products, brands, and retailers. Below you will find the four steps you need to use user-generated content in your strategy.  (Sources: Tintup, Comscore, Emarsysglobal, Adweek)

Ask Questions Your Followers

The easiest way to get started is by asking questions to your followers. You can find a popular topic in your niche and ask for their opinion. Starting conversations on controversial topics could also engage many followers. Then, you can get their answers and post them on your profile.

Those who participate can tag you on the platform that you asked the questions. An alternative method is to create a hashtag around your questions on apps like Instagram and TikTok. Both options will allow you to find their answers and engage with them. The goal is to create a conversation both on your profile and user’s profiles.

Reviews and Testimonials

Your customers already leave reviews online. You can check your Google My Business listing, Facebook page, Yelp, or other places where they can leave reviews. It is quite easy to get a screenshot of their positive comments on these sites.

You can also ask for testimonial videos from happy customers. They can create a video that describes their experience with your brand. It can be a short video from their mobile camera. These short videos are popular and should be reposted on Instagram Reels, Tagged, or TikTok.

You can share reviews and testimonial videos on all your social media profiles. Many brands use this type of content on their blogs and sales pages to increase conversion rates.

Reshare Content

People publish tons of content every day on social media. You can find quality content relevant to your niche and reshare it on your social media profiles.

You can get images, short videos, and text from any platform you want. It must be clear that it is user-generated content and mentioned in the description. People love and trust user-generated content because it is non-promotional content from real users.

Request Permission and Give Credit

You want to request permission and give credit to the creator because it will increase engagement. Most users love to see their content on other people’s accounts, so they engage with that and show it to their friends. It’s a great way to get more views and shares.

Lastly, you want to keep these people happy. If they feel that you steal their content, they will leave negative comments. In most cases, you just need to tag them or mention their usernames. 

Conclusion

User-generated content increases engagement and shows that you can communicate with people. It builds trust and makes your followers come back for your next updates.

While you can manually search for user-generated content, we can automate this task for you. We use machine learning models for modern data-driven marketing. Feel free to contact us for more information.