Wali’s Idea Talk – Page 5

User-Generated Content: 4 Simple Steps For Better Conversion Rates

User-generated content can help any brand get more engagement, increase conversion rates, and create revenue lift. People love to consume content from other users and have an easier time trusting this type of content.

93% of users say that user-generated content helps them to make buying decisions. Also, 48% of consumers use it to discover products, brands, and retailers. Below you will find the four steps you need to use user-generated content in your strategy. (Sources: Tintup, Comscore, Emarsysglobal, Adweek)

Ask Questions Your Followers

The easiest way to get started is by asking questions to your followers. You can find a popular topic in your niche and ask for their opinion. Starting conversations on controversial topics could also engage many followers. Then, you can get their answers and post them on your profile.

Those who participate can tag you on the platform that you asked the questions. An alternative method is to create a hashtag around your questions on apps like Instagram and TikTok. Both options will allow you to find their answers and engage with them. The goal is to create a conversation both on your profile and user’s profiles.

Reviews and Testimonials

Your customers already leave reviews online. You can check your Google My Business listing, Facebook page, Yelp, or other places where they can leave reviews. It is quite easy to get a screenshot of their positive comments on these sites.

You can also ask for testimonial videos from happy customers. They can create a video that describes their experience with your brand. It can be a short video from their mobile camera. These short videos are popular and should be reposted on Instagram Reels, Tagged, or TikTok.

You can share reviews and testimonial videos on all your social media profiles. Many brands use this type of content on their blogs and sales pages to increase conversion rates.

Reshare Content

People publish tons of content every day on social media. You can find quality content relevant to your niche and reshare it on your social media profiles.

You can get images, short videos, and text from any platform you want. It must be clear that it is user-generated content and mentioned in the description. People love and trust user-generated content because it is non-promotional content from real users.

Request Permission and Give Credit

You want to request permission and give credit to the creator because it will increase engagement. Most users love to see their content on other people’s accounts, so they engage with that and show it to their friends. It’s a great way to get more views and shares.

Lastly, you want to keep these people happy. If they feel that you steal their content, they will leave negative comments. In most cases, you just need to tag them or mention their usernames.

Conclusion

User-generated content increases engagement and shows that you can communicate with people. It builds trust and makes your followers come back for your next updates.

While you can manually search for user-generated content, we can automate this task for you. We use machine learning models for modern data-driven marketing. Feel free to contact us for more information.

How 2-Trillion-dollar-stimulus-fund Matters to Your Business

The US Congress has doled out 2 Trillion US dollars as stimulus checks amid the coronavirus pandemic. What you should be thinking about however is how this fund will affect your sales. Here are some strategies your brand can start using…

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I’ve been hearing confusion all day today about these checks. Time to set the record straight. 💪⁣⁣ ⁣⁣ Don’t believe this stuff:⁣⁣ ⁣⁣ 🚫You need to sign up or register for your stimulus check⁣⁣ 🚫You’ll pay taxes on your check⁣⁣ 🚫You have to pay your stimulus back⁣⁣ 🚫You might have to return it.⁣⁣ ⁣⁣ Here’s why the above is false:⁣⁣ ⁣⁣ 💰If you have direct deposit set up with the IRS, it’s automatic. If you’re not sure, check this sexy new IRS tool: https://www.irs.gov/coronavirus/economic-impact-payments⁣⁣ ⁣⁣ If you didn’t file for last year or the year before, you do need to use the non-filers section of the aforementioned sexy new tool.⁣⁣ ⁣⁣ 💰You won’t owe taxes and there’s no chance the money can bump you up to the next tax bracket which would make you pay more in taxes. (The only exception to this is if you are behind on child support…which you hopefully are not.)⁣⁣ ⁣⁣ 💰The stimulus checks are an advance on a tax credit (not loan or refund) or this year’s taxes. It’s just coming your way early. If you didn’t qualify with last year or the year before’s return and your income is impacted now, you could qualify next year (remember this is a credit for next year technically). ⁣⁣ ⁣⁣ 💰Nope. Let’s say you qualified in 2018 but not 2019…they aren’t going to ask for it back. Pinkie swear. ⁣⁣ ⁣⁣ Bunches of questions about whether this affects your refund (which I generally have many thoughts on why you shouldn’t get one but I’ll save those for another time)…no. Hard stop. Your refund is money that comes back to you because you’ve overpaid taxes over the entire course of the year. This check is a payment that’s apart from tax obligations. 🙌⁣⁣ ⁣⁣ So to be super clear: it won’t reduce your refund or increase your 2020 taxes when you file those babies next year. ✔️✔️⁣⁣ ⁣⁣ Hope this helps! 🥰 If it does, share with a friend who is overwhelmed by all this stuff (who isn’t?!) ⁣ ⁣ ⁣ ⁣ #money #personalfinance #stimulus #stimuluscheck #stimuluspackage #covid_19 #covid19 #financialfreedom #financetips #personalfinances #moneytips

A post shared by Nicole Lapin (@nicolelapin) on Apr 21, 2020 at 3:04pm PDT

People are receiving stimulus checks. Credit: nicolelapin @ Instagram

The US Congress has doled out 2 Trillion US dollars as stimulus checks amid the coronavirus pandemic. Millions of Americans will receive these checks; in fact, many people have already confirmed receipt of these funds. For the records, single persons will get $1200 while married couples will receive as much as $2400.

As this 2-Trillion-dollar-stimulus-fund is being disbursed, economists are already looking at how this will affect the total economy and the buying power of every receptor of this fund. What you should be thinking about however is how this fund will affect your sales in these times, and what your next marketing strategy should be.

Although the stimulus package is supposed to encourage customers to make purchases, it has not achieved its aim as many people have since postponed all optional purchases and don’t seem like they will be back any time soon. It now behooves on businesses to gain customers’ attention one way or the order and make sales despite the situation.

Many brands are trying to catch up; from giving out discounts daily to introducing new products. You might be wondering what creative ways by which you can gain the customer’s attention. Here are some strategies your brand can start using today:

• Influencer demo videos

• New product promotion

• New business model for existing businesses

• Pure discount strategy

Let’s take a look at how you can make these strategies work for your business.

Influencer demo video

*Sarah, a professional makeup artist demoing for Marc Jacobs beauty product line*. Credit: Marc Jacobs Beauty @ Instagram

Right now, customer confidence and interest are very low and there is little that can improve their interest level; influencers happen to fall within this category. Influencer marketing is a great way to encourage consumer purchase decisions. They would be more moved to get a product endorsed, promoted and marketed by an influencer they follow than a company’s ad or promotional post.

Wali is a complete autopilot influencer platform. No more recruiting, no more negotiation on your end. Learn more at https://mywali.co/influencer.html

New products promotion

New products favorable to customer retention. Credit: strivectin @ instagram

The old Pareto Principle can still be applied across many industries: 80 percent of your revenue comes from 20 percent of your customers. New products could be seen as more favorable to a brand’s loyal customers. Thus, this strategy could also help brands attract customer attention. Give your customers something they’ve never seen or tried before. It will be hard to turn down a new product from a brand you’ve always loved; not when you have what it takes to purchase the product and find out for yourself how much you would love it.

Existing well-known business trying a new business strategy

Nordstrom Trunk Club Prpgram. Credit: Nordtrom @ Instagram

Try a new strategy with your brand or business. For example, personalize your products, explore the potential of your brand and products, and then project it to your customer in a unique manner. Gain insight into what matters most to your customer in times like this and get it across to them.

Pure discount strategy

It is common practice to offer discounts, coupons, free shipping, promo codes, and BOGOF to boost the sales of your product. We shared some of our tips for a pure discount strategy on what-to-do-and-what-not-do in our last post. Click here to read about it if you are interested.

What now?

We can find some similarities in the history of economics. In both 2009 and 2008, there were bills passed for stimuli checks; $14.2 billion for 2009 and $120 billion in the fiscal year 2008. 2020 has however seen the biggest stimulus package, and without a doubt, this 2 trillion US dollars will matter especially to manage the inflation and prevent depression.

However, to what degree this stimulus fund will help is an open question. We’d love to hear from you. Let us know what your assumption on how much 2 trillion US dollar will matter for your business.

Market Your Beauty Products Online Despite COVID-19

The new coronavirus has paralyzed almost all fields of commerce recently including the beauty industry and as known and noticed, a lot of stores have closed their doors in order to diminish the spread of the virus.

However, another type of commerce is, fortunately, still alive: e-commerce. It means that you can still sell your beauty products to a wide range of people just online. Ergo, if you are involved in the beauty industry or own a beauty brand business, this article can be tremendously beneficial for you.

It may seem doable, and in fact, it is doable, but we do see that our business clients in this industry have some struggles to overcome.

All the giveaway strategies during the Superbowl season that you could apply for Valentine’s Day Marketing Campaigns

During the Superbowl season, Sabra Hummus did a $500,000 giveaway. By doing this, Sabra Hummus really gained tons of public eyes, and we have to say this is a great marketing strategy! This received coverage from many big news organizations who talked about this campaign, and surely Sabra Hummus gained many new followers online as well as offline customers.

Sabra Hummus is not the only one that does giveaways. A giveaway marketing strategy is growing in the Instagram community now. How can you also use this giveaway to track new customers, gain online exposure, and increase your valentine’s day sales?