Wali’s Idea Talk – Page 6

How to retain a strong brand identity while riding a trend #dollypartonchallange

Every modern business dreams of having their online store overflowing with traffic and a long line in front of their physical store. Take Amazon for example, during Prime day the company’s executives might be yelling at their tech team when the site does down due to the high volume of users searching for the best deals. but nothing can hide the smiles on their faces even though this is a serious issue.

This is one of the best problems to have and every business wants this. In the current era, social media channels are definitely one of the important ways that this can become a reality to get traffic. Now when we talk about social media, there is no way we can ignore “Trends”.

How to maximize the return from Marketing Budget

Ever heard of the saying “Don’t put all your eggs in one basket”? Well, there is a reason this saying has lasted through the ages. It’s practical and makes a lot of sense. In our digital world, we might not have baskets but we have channels. Your campaigns and marketing time and resources should not all go into one channel. But how do you know which to invest in and which has the highest yield in terms of conversions?

This is where customer infrastructure data analysis comes in. we are no longer just talking about waiting for your clients to come to your site or page and give you feedback that you feed into your CRM system. Businesses have to be ready to go the extra mile and get non-intrusive data from their client’s online behavior and use this data to their company’s advantage.

Find the source:

So you had visitors coming from a few places to say hi and shop around, but did you think to find out where these customers were coming from. Sure you can just ask them but not everyone is going to answer or some might think you are a bit too intrusive. But what if you could get this information and not have to jump through so many hoops.

By integrating tools that integrate into your CRM and existing campaigns, you are able to do more than just wait for your customer’s responses. Your business should be able to know where your clients are coming from and in what volume as opposed to your overall marketing schema. This not only saves you expenses but allows you to focus your budget on what areas yield the most. Plus adjust strategy for those that do not yield as much.

Why your social media is not good enough? And what to do about it.

The world as we know is changing and people are getting more and more plugged in. We know you tried to be at where your clients live and function, but it doesn’t always work out as you thought. As a smart business owner, what are some ways you could do to build a better interactive relationship with your customers? How can you turn one-off purchases into long-lasting engagement?

The Magic of Targeted Messaging

It’s the end of the year and the holidays are in full swing. Shoppers are out getting in that last-minute purchase done, while businesses are offering promos and discounts to attract in those same shoppers. Yes, this is a time where a lot of money changes hands and the gods of commerce throw their heads back and laugh with reckless abandon.

For the smart business owner, this season presents a lot of opportunities and a chance to endear themselves to their customer base. It is a time where smart promotions can yield great results if done right. Following the suggestions we have below, you will see significant growth in your next quarter sales.

Continue reading “The Magic of Targeted Messaging”